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Press Release

Badger Meter and Watertech of America Announce Channel Partner Agreement


June 17, 2014

Contact Information:
Julie Caan
[email protected]

Milwaukee Water Council members join forces to serve customers in industrial and commercial markets with innovative water management programs

MILWAUKEE, Wis. – Badger Meter, a leading global innovator and manufacturer of flow measurement and control solutions, today announced it has entered into a channel partner agreement with Watertech of America. Watertech of America is a Greenfield, Wis., based total system management provider with chemical and equipment expertise for the treatment of water and wastewater in industrial and commercial markets. Through the strategic partnership, Watertech will recommend Badger Meter Flow Instrumentation products to its existing customers in energy, food & beverage, healthcare, commercial/institutional and medium industry.
Both companies are members of The Water Council, which includes a network of more than 150 water technology companies working together to succeed in the world water marketplace. Badger Meter is a founding company and Watertech has held membership since the organization’s inception in 2007. Based in Milwaukee, Wis., The Water Council is the only organization of its kind in the United States and, through its confluence of expertise and resources, is establishing the region as a World Water Hub for research, economic development and education.
“This channel partner agreement is significant not only because Watertech of America will be recommending Badger Meter products, but also because it demonstrates the power of Water Council companies working together and supporting one another,” said Richard A. Meeusen, chairman, president and chief executive officer of Badger Meter, and co-chair of The Water Council. “For both of our companies, conservation is the ultimate priority. Badger Meter helps companies and municipalities to conserve water through monitoring and measuring, while Watertech offers innovative water management programs built to maintain more efficient systems that use less water, less chemicals, and ultimately, less energy."
Continued Meeusen, “We are excited to work with Watertech to strengthen its business, optimize its customers’ operations and amplify the positive outcomes of Water Council companies working together for the benefit of all."
Badger Meter is a leader in both mechanical and electrical flow metering technologies, offering one of the broadest flow control and measurement portfolios in the industry – including eight out of the ten major flow meter technologies. This knowledge base, coupled with Watertech’s team of experts that includes an average of 22 years of water treatment experience per person, provides a powerful network of support backed by over 130 combined years in the industry.
“We look forward to integrating Badger Meter technologies to better control our customers’ systems through more accurate collection and transmission of water usage data,” said Joseph Russell, president of Watertech of America. “This partnership was a natural fit. Both Watertech and Badger Meter are based in southeastern Wisconsin, are passionate Water Council members and perhaps most importantly, are committed to finding practical solutions that spur business growth while preserving the world’s most precious resource."
Badger Meter joins Watertech of America’s network of suppliers in water and wastewater, serving Wisconsin, Minnesota, Iowa and northern Illinois. To learn more, visit:
This announcement comes in advance of The Water Council’s Water Summit 2014, taking pace at the Hilton Milwaukee City Center June 18 – 19. Building on the momentum from past Summits, this year’s focus – “Thriving in the Global Water Economy” – continues to be targeted on creating a channel for water professionals to share ideas, provide unique networking opportunities and discuss global water issues and innovative solutions to advance the future of water technology. To learn more about Water Summit 2014, visit:
About Badger Meter
As an innovator in flow measurement and control products, Badger Meter serves water utilities, municipalities, and commercial and industrial customers worldwide. Measuring water, oil, chemicals and other fluids, Badger Meter products are known for accuracy, long-lasting durability, and for providing valuable and timely measurement data. For more information, visit
About Watertech of America
Located in Greenfield, Wis., Watertech of America combines total system management with chemical and equipment expertise for the treatment of water and wastewater for the industrial and commercial markets. For more information, visit:
About The Water Council
The Water Council works to align the regional fresh water research community and water-related industries to establish the Milwaukee region as the World Water Hub for research, education and economic development.  For more information, visit