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Press Release

Flow Instrumentation Re-Branding Reflects Solutions for Global Markets


May 1, 2014

Contact Information:    
Jay Schoenwaelder
[email protected]


MILWAUKEE, Wis. – Badger Meter announces the rebranding of its flow measurement and control product line, which has expanded through product development and acquisitions. The new Badger Meter Flow Instrumentation name reflects broad solutions for the global industrial and commercial markets, which help keep plant processes and precision-based operations efficient, profitable, and safe.

Badger Meter Flow Instrumentation incorporates respected brand names such as Data Industrial®, Hedland®, Flo-tech, Blancett®, Cox®, Preso®, Dynasonics®, Flow Dynamics®, and Research Control® Valves (RCV). The comprehensive product offering includes almost all major mechanical and electrical flow metering technologies, including electromagnetic, differential pressure, impeller, oval gear, positive displacement, turbine, ultrasonic, and vortex. These solutions meet the needs of industrial process, manufacturing, commercial fluid, and building automation applications where flow measurement and control are critical.

According to Marketing Director Beth Thomas, Badger Meter has established a vision for its industrial customers based on the theme, “Control. Manage. Optimize.” The company has also updated the brand identity for its flow instrumentation products with new logos, product branding color schemes and web content.

“Badger Meter Flow Instrumentation understands that companies cannot manage what they cannot measure,” said Thomas. “We leverage more than a century of flow measurement expertise and advanced, yet proven technology to optimize the most demanding applications. Badger Meter offers an extensive portfolio of products, services and solutions to measure and control whatever moves through pipelines, including water, air, steam, oil, and other liquids and gases.”

Thomas indicated the Badger Meter Flow Instrumentation re-branding will focus on helping industrial and commercial firms reap greater value from flow instrumentation to ensure product quality, control costs, maintain safer operations, and meet regulatory requirements.

Typical markets for Badger Meter Flow Instrumentation range from oil and gas, petrochemical, and water and wastewater, to heating, ventilation and air conditioning (HVAC), food and beverage, agricultural irrigation, and automotive and aerospace manufacturing.

About Badger Meter

As an innovator in flow measurement and control products, Badger Meter serves water utilities, municipalities, and commercial and industrial customers worldwide. Measuring water, oil, chemicals and other fluids, Badger Meter products are known for accuracy, long-lasting durability, and for providing valuable and timely measurement data. For more information, visit