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Pittsylvania County Service Authority, VA Case Study

When Chris Adcock became the Executive Director at the Pittsylvania County Service Authority (PCSA) in 2013, he found an aging water system. With customer service concerns and rising costs, Chris started his search for the best water metering solution and found the BEACON® Advanced Metering Analytics (AMA) managed solution from Badger Meter.

Expanding Service Area Calls for an Upgraded System 

PCSA, which was established in 1973 to supply water service for 3200 accounts, was facing extra difficulties due to the 900 square mile, low account density service area. In 2009, PCSA began installing ORION® Classic endpoint AMR mobile read system on all new services and repairs. “Due to the nature of our systems, a network with antennas was not feasible, so mobile read was the obvious choice,” said Adcock. With increased refunds being issued due to leaks and maintenance calls on the rise, Adcock knew the remaining 20+ year old system needed an upgrade. 

Ron Lilley, Territory Sales Manager from Carolina Meter & Supply, a Badger Meter distributor, offered two solutions; continue installing the ORION Classic endpoint AMR mobile read technology over the entire service area, or deploy the new BEACON AMA managed solution with ORION Cellular endpoints. Adcock and the board of PCSA were already happy with the ORION AMR mobile read system that was in place, however they decided to go with the BEACON AMA managed solution. “The functionality of the BEACON system was the real draw,” Adcock said. 

BEACON AMA Managed Solution Saves Time and Money with Proactive Intelligence

The ORION Classic endpoint AMR system provided a solution to having to constantly stop for a meter read on busy highways, but the BEACON AMA managed solution eliminated the need to send out employees for a meter read all together. Other distinct advantages stood out to Adcock as well, including the ease of getting daily reads and the ability to quickly determine if a leak occurred in the system. The ORION Cellular endpoints use commercial cellular networks and eliminate the issues they initially faced with their system. When combined with the easy-to-use BEACON AMA software suite, PCSA was able to start saving time and money with near real-time data while improving customer service. In November 2015, 100% of the system was switched to the BEACON AMA managed solution, and the positive impact was instantly noticeable.

“We have seen an immediate ability to provide better customer service. We monitor our system daily for leak alerts and notify those customers of the issues, potentially saving them hundreds of dollars in lost water,” said Adcock. For one customer, this meant that PCSA was able to notify them of a leak, and within an hour the customer found that a toilet was running in their house and fixed it. After the toilet was fixed, PCSA was able to determine the issue had been resolved, because they could see the water usage drop from 300 gallons per hour to less than 0.1 gallons per hour, all without a single employee being dispatched to the account. 

More to Come for the Future

PCSA is already seeing potential changes for their systems moving forward that they hadn’t considered before the BEACON AMA installation, including changing from bi-monthly billing to monthly billing. “Having a monthly bill, as is normal with most services, may help our customers with the ability to better budget their expenses and reduce the number of late notices we issue and subsequent turn-offs,” said Adcock. Since the beginning of the installation, PCSA has projected a 9-10% increase in annual revenues.

PCSA Solution


  • Focus on Water Management
    - Managed solution with cellular endoints eliminated the need to send out employees for meter reads
  • Cost Savings
    - Real-time data for faster leak detection
  • Improved Customer Service
    - More detailed usage information reduces billing disputes 

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