Cooling the Digital Future: Why Data Centers Must Evolve

And that demand is only accelerating. Fueled by the rise of AI, IoT and cloud computing, the International Energy Agency predicts that data center energy use will more than double to 1,479 TWh by 2030, growing about 14% each year.

With energy consumption and operational intensity climbing, traditional cooling systems are under pressure. To maintain stable conditions and control costs, operators must now evolve—embracing smarter, more efficient methods that balance performance with sustainability.

Environmental Pressure on Data Centers

It’s little wonder that data centers are under pressure to become more sustainable. As stated by PivIT, the industry emits the equivalent of approximately 330 million tons of CO2 annually, or around 1% of all energy-related emissions and is also noted for its troublingly high consumption of water.

Reducing that footprint requires rethinking one of the most resource-intensive processes within any facility: cooling. Improving how data centers manage heat and water use is central to advancing both environmental and operational performance.

Why Cooling Efficiency Matters in Data Centers

Cooling is essential in data centers, not only for the efficiency of the IT equipment within, but also for safety. The industry organization ASHRAE recommends that temperatures be maintained within the range of 64° F to 81° F (18° C to 27° C) at all times and advises that humidity levels should fall within the range of 40-60%, depending on the specific equipment and configuration.

Achieving this can be an energy-intensive task. With cooling accounting for up to 50% of the energy use of data centers, according to Forbes, finding the most efficient cooling methods is vital for operators to maximize both profitability and sustainability.

The Shift to Liquid Cooling

Currently, air cooling predominates the industry. The most common methods are mechanical cooling – typically through computer room air conditioners (CRAC) – or evaporative cooling, where air is drawn through an air-handling unit and the heat transferred to a chilled liquid in the process.

These methods may be sufficient for low and medium-density applications, but larger centers featuring high-performance computing are increasingly using liquid-based systems, such as direct-to-chip cooling (where heat-generating server parts are in direct contact with dielectric fluids) or immersion cooling (where IT components are permanently submerged in fluid).

There is now clear evidence that switching to liquid cooling leads to efficiency gains for centers of most sizes—especially where higher rack densities and AI workloads are driving thermal demands.

Advancing Toward Smarter, Sustainable Cooling

The digital world is heating up—literally. As computing power grows and sustainability standards tighten, data centers must find new ways to keep their systems cool without compromising efficiency or reliability.

By adopting advanced liquid cooling and intelligent monitoring technologies, operators can strike the right balance between performance, cost and environmental responsibility. Smarter, more sustainable cooling isn’t just an operational upgrade—it’s an essential step toward building a resilient digital future.