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Our employees are our greatest strength and are critical to the achievement of our vision and successful execution of our strategies. Just as Every Drop Counts for our customers, Every Employee Counts at Badger Meter. We are committed to recruiting and retaining top talent, in addition to fostering an inclusive environment where all employees can thrive.
In 2020, we refreshed and contemporized our company values to define shifts in mindsets and behaviors needed to win in a competitive marketplace and strengthen the employee experience. Significant enhancements included a focus on diversity, continuous improvement and environmental responsibility.
We believe that developing a diverse and inclusive business makes us and society stronger, energizes our growth through customer engagement and helps us attract and retain talent.
Companies with the best safety results foster a culture that puts safety first. Our key operating metrics—SQDC—starts with Safety, followed by Quality, Delivery and Cost. In addition to on-the-job safety, Badger Meter takes a holistic view of employee health and well-being, including our multifaceted wellness program, B|Well which aims to provide information, activities and support for smart and healthy choices.